Estimate your Revenue Per Mille (1,000 Page Views) – Built for Publishers
RPM Calculator
Enter your total revenue and page views to find your RPM.
Calculate Your RPM
Enter your total revenue and page views to find your RPM.
About the RPM Formula
The Toolmorph RPM Calculator helps you understand how much you earn for every 1,000 page views. RPM (Revenue Per Mille) = (Revenue ÷ Page Views) × 1,000. A higher RPM indicates better monetization and ad placement efficiency across your site or app.
- Example: If you earned $200 from 100,000 page views → RPM = ($200 ÷ 100,000) × 1,000 = $2.00
- Use this tool to benchmark different ad networks and optimize revenue sources.
FAQs
What does RPM mean in AdSense?
RPM stands for "Revenue per Mille," meaning how much you earn per 1,000 page views. It includes all ad formats displayed on a page.
How can I increase my RPM?
Focus on improving user engagement, content quality, and ad layout. Try A/B testing ad positions and enabling higher-value demand partners.
What is a good RPM?
It depends on your niche and audience. For blogs, $2–$10 RPM is common; for premium traffic or finance niches, $15–$30+ is achievable.
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