Measure Click-Through Rate (CTR) from Impressions and Clicks – Built for Advertisers & Publishers
CTR Calculator
Enter total impressions and clicks to find your click-through rate percentage.
Calculate Your CTR
Enter total impressions and clicks to find your click-through rate percentage.
About CTR Formula
The Toolmorph CTR Calculator helps you evaluate engagement rates for ads, emails, or search campaigns. CTR (Click-Through Rate) = (Clicks ÷ Impressions) × 100. A higher CTR indicates stronger ad relevance and better audience targeting.
- Example: 500 clicks from 50,000 impressions → (500 ÷ 50,000) × 100 = 1% CTR.
- Use it to test ad creative performance or track CTR trends in Google Ads, AdSense, or social media.
FAQs
What is CTR?
CTR stands for Click-Through Rate — the percentage of users who clicked your ad after viewing it.
What is a good CTR?
Display ads often get 0.5–2% CTR; highly targeted search ads may reach 5–10% or more depending on niche.
How can I improve CTR?
Use compelling titles, clear CTAs, and relevant visuals. A/B test ad creatives and landing pages frequently.
Related Tools
Ad Revenue Calculators
Estimate CPM, RPM, CPC & CTR to understand your ad performance.
Age Calculator
Find your exact age in years, months, and days.
Unit Converter
Common unit conversions in one place.
Word Counter
Count words, characters, and spaces instantly.
GST / VAT Calculator
Find tax-inclusive or exclusive prices easily.
Weather & 5-Day Forecast
Live temperature, humidity, wind & hourly snapshots.